Hey! I'm Abe, a Sr. Brand Designer & Creative Director .

I craft compelling brands for ambitious tech startups approaching seed rounds, launches or major growth moments.

Illustration of Abe wearing red headphones
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Theo brand artwork

Theo — RWA / stablecoin

Brand, Product, GTM

To this day we still get compliments about how comprehensive our brand guidelines are...A big part of Theo’s design identity today can be attributed to the work Abe did for us.
★★★★★T. K. Kwon, Co-founder at theo
Raised
$20M+
TVL
$221M+
Fees
$4.7M
We’re extremely satisfied with the results that Abe delivered for our Brand Sprint. We now have a harmonious visual identity that we can stick with for years to come.
★★★★★Thomas Bush, Co-founder at Paymentscan
Site Traffic
10x
Partnerships
12+
What to say…Abe helped us find our name. He was singular in his pursuit of making sure we had everything we needed to launch our brand and launch well.
★★★★★Randy Little, CEO at Zenrock
Partnerships
35+
TVL
$50M+
Active app users
35,000+
Partnered with
  • Delphi Digital
  • Zenrock
  • Wage
  • El Dorado
  • Delphi Digital
  • Zenrock
  • Wage
  • El Dorado
  • Uncharted Finance
  • Theo
  • LODE
  • Uncharted Finance
  • Theo
  • LODE
  • Uncharted Finance
  • Theo
  • LODE

Form and function are important but strategy and worldbuilding brings a brand to life.

Theo

Industry / Niche
RWA · Stablecoin
Date
2025

Theo needed a brand that would give investors the confidence to deposit into thBILL, an AAA-rated tokenized treasury fund, alongside thUSD, a yield-bearing stablecoin powered by gold markets. The brief: feel as credible as a trusted financial institution, and as visionary as a company building the next layer of financial infrastructure.

I started from first principles and went through each stage of brand strategy, then built a complete visual identity and comprehensive brand guidelines. From there I carried the brand into go-to-market and launch creative, web, product and a shared design framework, so Theo could ship fast while staying cohesive across product, socials and narrative.

Since launch, Theo has raised $20M across two rounds and gained over $220M in TVL, with roughly $4.7M in annualised fees across supported chains.

Deliverables

Brand strategy, Visual identity, Brand guidelines, GTM & launch creative, Web design, Design framework

Outcomes

$20M+ raised · $220M+ TVL · $4.7M annualised fees

Client feedback

“A big part of Theo’s design identity today can be attributed to the work Abe did for us… To this day we still get compliments about how comprehensive our brand guidelines are.” — T.K. Kwon, Co-founder, Theo

Theo brand work, image 1
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Paymentscan

Industry / Niche
Payments · Onchain analytics
Date
2026

Paymentscan surfaces onchain and offchain data for stablecoin payment apps and rails, positioning itself as the unbiased, verified source in a category crowded with self-reported numbers and marketing claims dressed up as data. The tension: a brand sophisticated enough to stand out, without losing the rigor and neutrality its institutional audience depends on.

In a two-week Brand Sprint I delivered Paymentscan’s visual identity system, go-to-market and launch campaign creative, and a data-visualisation language built to scale from founder-led social content to enterprise product surfaces, so Paymentscan launched looking like the trusted authority it set out to be.

Deliverables

Visual identity, GTM & launch campaign, Data-visualisation language

Outcomes

10x site traffic · 12+ secured partnerships

Client feedback

“We’re extremely satisfied with the results that Abe delivered for our Brand Sprint. We now have a harmonious visual identity that we can stick with for years to come.” — Thomas Bush, Founder, Paymentscan

Paymentscan brand work, image 1Paymentscan brand work, image 2Paymentscan brand work, image 3Paymentscan brand work, image 4Paymentscan brand work, image 5Paymentscan brand work, image 6Paymentscan brand work, image 7Paymentscan brand work, image 8Paymentscan brand work, image 9Paymentscan brand work, image 10Paymentscan brand work, image 11Paymentscan brand work, image 12Paymentscan brand work, image 13Paymentscan brand work, image 14

Zenrock

Industry / Niche
Web3 · MPC · Custody
Date
2025

Zenrock came to me with a fundamental challenge: their identity didn’t match their ambition. Operating under a previous name that no longer reflected the company’s direction, they needed more than a rebrand. They needed a complete repositioning that would communicate what decentralised custody actually feels like to the people who depend on it.

I started with extended brand strategy workshops, getting all stakeholders aligned on what a successful outcome would be, then moved into a dedicated naming process: three rounds of iteration, back and forth with stakeholders, to arrive at a name that would carry the weight of what they were building. Zenrock: an immovable, unshakable bulwark. Steadfast. Weathering any current or storm.

From there we built a visual identity rooted in that duality, the strength and permanence of stone paired with the calm of a zen garden. Lines drawn in sand. Balancing rocks. Tranquillity as a signal of security. Every element, from the organic mark to the nature-driven imagery and abstract illustration system, was designed to make a complex, security-first story feel immediate and trustworthy.

We then carried that brand language across the full go-to-market: website, launch campaign creative, product design and a scalable design system, so Zenrock could ship multiple products while staying unmistakably consistent across documentation, app UX and marketing. Since launch, the ecosystem around zrChain and Decentralised Custody Tokens rolled out, including zenBTC and zrSign. zenBTC alone it surpassed $20M in TVL on Solana, with cumulative TVL across all products exceeding $50M.

Deliverables

Naming, Brand strategy, Visual identity, Website, Launch campaign, Product design, Design system

Outcomes

3 flagship launches · $50M+ cumulative TVL

Client feedback

“What to say… Abe helped us find our name. He was singular in his pursuit of making sure we had everything we needed to launch our brand and launch well.” — Randy Little, CEO, Zenrock

Zenrock brand work, image 1Zenrock brand work, image 2
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Mars Protocol

Industry / Niche
Web3 · Exchange · AMM
Date
2022

Mars is a fully automated, on-chain credit protocol governed by a decentralised community of users and developers.

Deliverables

Visual identity, Brand strategy, Design system, Illustration

Mars Protocol: Mars Full Logo & Themed BackgroundMars Protocol: Mars Instagram PostsMars Protocol brand work, image 3Mars Protocol: Mars Mark GridMars Protocol: Mars dApp MacOS DockMars Protocol: Mars dApp MacOS Dock-1Mars Protocol: Mars Development UpdateMars Protocol: Mars dApp iOSMars Protocol: Mars Site FaviconMars Protocol: Mars Simplified PaletteMars Protocol: Mars Type ShowcaseMars Protocol: Mars Type HierarchiesMars Protocol: Mars Hoodie TestMars Protocol: Mars Phone CaseMars Protocol: Sticker on Laptop MockupMars Protocol: Mars Verticals IconsMars Protocol: New Illustration Style - Mars - Red Bank w IconMars Protocol: Mars Conference Hall BannerMars Protocol: Mars Brandbook Overview v2.5

Uncharted Finance

Industry / Niche
Web3 · Crypto · Perps Exchange
Date
2024

Uncharted Finance is a peer-to-peer decentralised exchange engineered for maximal decentralisation, giving traders direct, permissionless access to perpetual markets.

Deliverables

Visual identity, Brand strategy, Design system

Uncharted Finance brand work, image 1Uncharted Finance: Uncharted Finance Concept v2Uncharted Finance: Uncharted Finance Brand AttributesUncharted Finance: Logo TreatmentsUncharted Finance: Logo ColourwaysUncharted Finance: Brand Elements ShowcaseUncharted Finance: New Asset ListingUncharted Finance: Development UpdateUncharted Finance: Adventure Awaits BannerUncharted Finance: Colour PaletteUncharted Finance: MerchUncharted Finance: Adventure AwaitsUncharted Finance: Uncharted Finance BillboardUncharted Finance: Brand Guidelines Overview

LODE

Industry / Niche
Web3 · Decentralised Perps Exchange
Date
2025

Lode is an intents-based decentralised perpetuals exchange that facilitates access to infinite pairs, infinite liquidity, infinite opportunity.

Deliverables

Brand strategy, Design systems, Visual identity, Pitch decks

LODE: LODE Brand CoverLODE: LODE Billboard Banner v2LODE: LODE Logo Safe SpaceLODE: LODE Logo on Primary ColourwaysLODE: Lode Messaging Tone & SemioticsLODE: Lode Trading Terminal Launch AssetLODE: LODE Type OverviewLODE: LODE PaletteLODE: LODE Key GradientsLODE: LODE Colour CodesLODE: LODE Descent Campaign VisualLODE: LODE MerchLODE: LODE OSLODE: LODE Brandbook Overview

El Dorado

Industry / Niche
Web3 · Crypto · Exchange · AMM
Date
2024

El Dorado is an aggregator and financial suite developed with sovereignty and decentralisation in mind, trade any asset, across any chain, from anywhere.

Deliverables

Visual identity, Brand strategy, Design system, Illustration

El Dorado: El Dorado Brand Splash CoverEl Dorado: El Dorado Disclaimer GraphicEl Dorado: El Dorado Horizontal Logo LockupEl Dorado: Vertical Logo Lockup safe SpaceEl Dorado: El Dorado App IconEl Dorado: El Dorado Type Overview v2El Dorado: El Dorado Type HierarchiesEl Dorado: El Dorado Messaging Tone and SymbolsEl Dorado: El Dorado Colour PaletteEl Dorado: El Dorado Colour Palette RatiosEl Dorado: Black Hoodie Mockup w El Dorado Logo Embroidered 3El Dorado: BillboardEl Dorado: El Dorado Brand Book Overview
Who is Abraham?

Abraham Weiskorn is a brand designer and creative director working between Porto and London. He builds identity systems, design systems and launch campaigns for web3, fintech and AI startups. He was recently Head of Design at Theo, where he built the brand and design culture from zero while supporting $20M raised across two rounds and $221M in TVL. Before that he led brand at Delphi Digital for over three years and co-founded Delphi Design, which passed 100k MRR in under six months.

Why hire an independent brand designer like Abraham instead of an agency?

You work directly with the person doing the thinking and the making, with no account layers or handoffs in between. Abraham has run brand from both sides, in-house at Theo and Delphi and as co-founder of a design studio, so he ties brand to product and go-to-market from day one and moves at startup speed. When a project needs it, he brings in trusted illustrators, motion designers and producers.

What industries does Abraham specialize in?

Web3, fintech and AI B2B: exchanges, DeFi protocols, RWA and stablecoins, payments, wallets and infrastructure. He is especially at home with founder-led startups approaching a seed round, a launch or a major growth moment, where brand, product and go-to-market all need to speak one language.

What companies and brands has Abraham worked with?

Theo, Delphi Digital (including Delphi Ventures, Labs and Design), Zenrock, Paymentscan, Mars Protocol, Uncharted Finance, LODE, El Dorado and Wage, across brand identity, design systems, web and launch campaigns. The selected work above has the case studies.

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